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Hongqi

Hongqi — the Red Flag limousines of FAW, from 1958 to today

Hongqi ("Red Flag") is the oldest Chinese passenger car brand, founded in 1958 by First Automobile Works (FAW) in Changchun. For its first decades it built large V8 limousines in small numbers for state leaders and national parades. Production stopped in 1981, came back in the 1990s with cars based on the Audi 100 and the Lincoln Town Car, and turned into a full luxury brand after 2018. Hongqi sold more than 370,000 cars in 2023 and now exports the H9 saloon and the E-HS9 electric SUV.

Hongqi — the Red Flag limousines of FAW, from 1958 to today
Photo: JustAnotherCarDesigner / Wikimedia Commons, CC0

Key takeaways

  • The first Hongqi, the CA72, was introduced on 1 August 1958; it was based on a 1955 Chrysler and had a 147 kW V8.
  • The CA770 of the 1960s became the parade and state car; about 1,600 V8 cars were built until production stopped in 1981.
  • After a relaunch under a new design and logo in January 2018, sales rose from 33,000 (2018) to more than 300,000 (2021).
  • Exports began with the Gulf states in 2018–2020 and reached Norway in 2021 and Denmark and Sweden in 2022–2023.

Hongqi at a glance

Fact Value
Founded 1958, Changchun, Jilin
Parent FAW Group (First Automobile Works), a central state-owned enterprise
Meaning Hongqi = "Red Flag"
First car CA72 (1958)
State cars CA770, CA772, L5, N701
Current models H5, H9, HS5, HS7, E-HS9, EH7 and others
Sales 2,534 (2013); more than 370,000 (2023)
Chief designer Giles Taylor (from September 2018)

FAW and the first Hongqi

FAW was founded on 15 July 1953 in Changchun, Jilin province, and broke ground on its first factory that year. Its first product, the Jiefang CA-10 truck, appeared in 1956. In 1958 the company began building passenger cars. FAW describes Hongqi as the first domestically produced Chinese car marque.

The CA72 was introduced on 1 August 1958. Its design was based on a 1955 Chrysler, and the first prototype was a re-skinned Chrysler Imperial. It had a 5,655 cc V8, rated at 147 kW in the Hongqi article. A convertible appeared in September 1958 for dignitaries at the National Day parades. In the 1959 parade for the tenth anniversary of the People's Republic, Mao Zedong rode in a CA72. The CA72 article gives production as 1959 to 1965, and the model was then renamed CA770.

Hongqi CA72 saloon from 1959 in a museum
Hongqi CA72 of 1959 at the Shanghai Automobile Museum. Photo: Navigator84 / Wikimedia Commons, CC BY-SA 3.0

The CA770 and the parade cars

The CA770 was first shown in 1963; the Hongqi article's production table gives 1966 to 1981. It was a large limousine with a V8, and a three-row long-wheelbase version came in 1965. An armoured CA772 followed in 1969. Hongqi built these cars in small numbers, about 1,600 V8 cars in all, and in 1981 production stopped.

The parade cars kept the name alive. Deng Xiaoping used a CA770TJ in the 1984 parade, Jiang Zemin a CA772TJ in 1999 and Hu Jintao a CA7600J in 2009, when the V12-powered HQE also took part. A CA7601J appeared in 2019, and in 2022 the N701 became the presidential car.

Hongqi CA770 long limousine, front right view
Hongqi CA770 limousine at the Shanghai Auto Museum. Photo: Morio / Wikimedia Commons, CC BY-SA 4.0

Licensed cars: Audi, Lincoln and Toyota

From 1995 to 2006 Hongqi sold cars developed from foreign models. Audi 100-based saloons, the CA7200 and CA7220, were built from 1996 to 2004. A long Lincoln Town Car-based limousine, the CA7460, followed from 1998 to 2005. FAW was by then a partner of Volkswagen: the FAW-Volkswagen joint venture dates from 1991, and FAW-Toyota from 2003.

In 2006 FAW launched the HQ3, based on the Toyota Crown Majesta. First-year sales were near 500. In the first half of 2007 only 788 were sold, all from stock, and in October 2007 the price was cut sharply and the car was renamed Shengshi ("Days of Prosperity").

Hongqi CA7460 long limousine, front quarter view
Hongqi CA7460, the long limousine based on the Lincoln Town Car (1998–2005). Photo: ChengH / Wikimedia Commons, CC BY-SA 3.0

A new luxury brand: H7, L5 and the 2018 relaunch

In the early 2010s Hongqi tried again with its own designs. The L5 and L7 limousines were developed from the CA7600J parade car. In 2013 an L5 carried France's President François Hollande, and in November 2014 Xi Jinping took his own L5 on a state visit to New Zealand. A mid-size saloon, the H7, was launched in 2013. The company had expected 30,000 sales, but a year after launch fewer than 5,000 had been sold. In 2014 the People's Liberation Army bought at least 1,000 H7s. The whole brand sold only 2,534 cars in 2013 and 2,774 in 2014.

On 8 January 2018 FAW held the "Hongqi Brand Strategy Conference" and introduced a new design and logo. In September 2018 the British designer Giles Taylor joined FAW as global vice president of design and chief creative officer for Hongqi. The new range of saloons and SUVs sold quickly:

Year Hongqi sales
2013 2,534
2014 2,774
2018 33,000
2019 Over 100,000
2020 Over 200,000
2021 Over 300,000
2023 Over 370,000

The flagship H9 saloon was presented in January 2020 at the Great Hall of the People in Beijing and went on sale in August 2020. It is 5,137 mm long; the stretched H9+ is 5,337 mm.

H9 engine Power
2.0 turbo with 48 V mild hybrid 185 kW (252 PS)
3.0 supercharged (2020–2024) 208 kW (283 PS)
3.0 supercharged (from 2024) 248 kW (337 PS)
Hongqi L5 long limousine
Hongqi L5 limousine developed from the CA7600J parade car. Photo: emperornie / Wikimedia Commons, CC BY-SA 2.0

Electric cars and exports

The E-HS9 electric SUV was previewed by the E115 concept at the 2019 Frankfurt motor show and shown in production form at the 2020 Beijing show. It is 5,209 mm long with seven seats, 321 to 405 kW (436 to 551 PS) and batteries of 84 to 120 kWh from CATL. The WLTP range is up to 548 km.

In 2023 Hongqi added two more lines, the ultra-luxury Golden Sunflower and the New Energy electric range, and on 8 January 2023 it published its global new-energy strategy. Exports had started earlier. Hongqi entered Dubai with 20 H5 and H7 cars in December 2018 and sent 400 cars, including the H9, H5, HS7 and HS5, to Jeddah on 30 December 2020. It launched in Norway in September 2021, in Vietnam and Israel in 2022, in Denmark in December 2022 and in Sweden in January 2023. Sales in Sweden were weak, and the price there was cut by about 300,000 SEK half a year later. The facelifted E-HS9 reached right-hand-drive markets such as Singapore and Thailand in 2026.

The Hongqi models listed on 1cars are in the Hongqi catalogue, and the flagship has its own page on the Hongqi H9 luxury saloon, engines and prices. The parent company is covered in the history of FAW, and the maker of the 1990s Hongqi base model in the history of Audi. For rival large SUVs, see the best luxury SUVs.

Hongqi E-HS9 electric SUV, front three-quarter view
Hongqi E-HS9 seven-seat electric SUV. Photo: Alexander-93 / Wikimedia Commons, CC BY-SA 4.0

Hongqi timeline

Year Event
1953 First Automobile Works founded in Changchun (15 July)
1958 First Hongqi, the CA72 (1 August)
1959 CA72 in the tenth anniversary parade
1963 CA770 shown
1969 Armoured CA772
1981 Production of Hongqi models stops
1996 Audi 100-based CA7200 and CA7220
2006 HQ3 based on the Toyota Crown Majesta
2013 H7 launched; L5 used for a state visit
2018 New design and logo (8 January); Giles Taylor joins
2020 H9 presented; E-HS9 shown in Beijing
2021 Sales over 300,000; launch in Norway
2022 N701 becomes the presidential car
2023 Golden Sunflower and New Energy lines; sales over 370,000

Landmark Hongqi models

Model Years Why it matters
CA72 1958–1965 First Hongqi, a V8 saloon based on a 1955 Chrysler
CA770 1960s–1981 State and parade limousine, about 1,600 V8 cars built
CA7220 1996–2004 Audi 100-based car that restarted Hongqi
L5 From 2013 Modern state limousine developed from the CA7600J
H9 From 2020 Flagship saloon, up to 248 kW (337 PS)
E-HS9 From 2020 Seven-seat electric SUV, the main export model

FAQ

What does Hongqi mean?

Hongqi means "Red Flag". The brand was founded by FAW in 1958.

Who makes Hongqi cars?

FAW Group (First Automobile Works) of Changchun, a central state-owned enterprise that also builds Jiefang trucks and Bestune cars.

What was the first Hongqi?

The CA72, introduced on 1 August 1958. It was based on a 1955 Chrysler and had a 5,655 cc V8.

Why did Hongqi stop production in 1981?

The sources do not give a reason. They record that production of Hongqi models ceased in 1981 and that foreign-based models returned from 1995.

Is Hongqi sold in Europe?

Hongqi launched in Norway in September 2021, in Denmark in December 2022 and in Sweden in January 2023, mainly with the E-HS9 electric SUV.

Sources

  1. Wikipedia — Hongqi (marque) (accessed 24 Oct 2026)
  2. Wikipedia — FAW Group (accessed 24 Oct 2026)
  3. Wikipedia — Hongqi CA72 (accessed 24 Oct 2026)
  4. Wikipedia — Hongqi H9 (accessed 24 Oct 2026)
  5. Wikipedia — Hongqi E-HS9 (accessed 24 Oct 2026)

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