Ferrari Lifts 2026 Targets Again as Mix and Personalisation Pay Off
Ferrari earned more from slightly fewer cars in the third quarter of 2026: net profit rose 13% to 431 million euros while shipments dipped to 3,368. The Maranello company raised its full-year forecasts again when it published the results on 3 November, citing a richer model mix and more personalisation.
Key takeaways
- Net revenues of 1.896 billion euros in the quarter, up 7% (10% at constant currency).
- EBIT up 12% to 563 million euros, a margin of 29.7%.
- Shipments of 3,368 cars, against 3,401 a year earlier.
- 2026 revenue guidance raised to about 7.65 billion euros.
Results in detail
Revenue grew faster than volume. Cars and spare parts brought in 1.586 billion euros in the third quarter of 2026, up 7%, sponsorship, commercial and brand income rose 4% to 220 million and other revenue grew 18% to 90 million. EBITDA climbed 12% to 753 million, a 39.7% margin, and diluted earnings per share reached 2.44 euros for the third quarter of 2026. Industrial free cash flow jumped 43% to 567 million. Chief executive Benedetto Vigna summed up the approach as "uniqueness, innovation and focus".
Where the cars went
Europe, the Middle East and Africa took 1,487 cars, the Americas 1,050 and the rest of Asia-Pacific 688. Mainland China, Hong Kong and Taiwan accounted for just 143. Higher deliveries of the Amalfi, 296 Speciale, 12Cilindri Spider and Purosangue lifted the mix, while the 849 Testarossa and 296 Speciale Aperta were ramping up and the first 849 Testarossa Spider deliveries began. The F80 hypercar shipped in line with plans. The Roma Spider, 296 GTS and SF90 XX family left the range.
New 2026 targets
| Measure | New guidance | Previous |
|---|---|---|
| Net revenues | about 7.65 billion euros | about 7.60 billion euros |
| Adjusted EBITDA | at least 3.00 billion euros (39.2%) | at least 2.97 billion euros (39.0%) |
| Adjusted EBIT | at least 2.285 billion euros (29.8%) | at least 2.26 billion euros (29.5%) |
| Adjusted diluted EPS | at least 9.85 euros | at least 9.68 euros |
| Industrial free cash flow | up to 1.65 billion euros | at least 1.55 billion euros |
The quarter also brought the 12Cilindri Manuale, launched in early July, a record auction result for the Ferrari Luce "Chassis 0" at Monterey Car Week, the digital debut of the 296 GT3 Modificata and a new Sketch Body option within the Collectibles programme.
What it means for buyers
Ferrari keeps volumes flat and grows through more expensive versions and personalisation, and CBT News reported that its order book now reaches into 2028, so a new order is a long wait. With the Roma Spider, 296 GTS and SF90 XX now out of production, those models will only be available used from here on. Anyone ordering new should budget for options, which are a growing part of what Ferrari earns per car.
Background reading: the Ferrari SF90 Stradale and the history of Ferrari.
Sources
- Ferrari N.V. press release via GlobeNewswire: Strong mix and personalizations sustain Q3 growth and further 2026 guidance upgrade (3 Nov 2026) (accessed 4 Nov 2026)
- CBT News: Ferrari raises its 2026 outlook again after a strong third quarter (4 Nov 2026) (accessed 4 Nov 2026)
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