Edsel models

Edsel was a car brand of the Ford Motor Company, named after Edsel Ford, the son of Henry Ford. It was introduced in September 1957 with the 1958 models.

The first range included the Ranger, Pacer, Edsel Corsair and Citation saloons and the Roundup, Villager and Bermuda estates. The cars had a vertical grille often compared to a horse collar and Teletouch push-button transmission controls in the hub of the steering wheel. Launched during a recession and with an unclear position in the market, the Edsel sold poorly: 63,110 cars in the United States in 1958 and 44,891 in 1959, and about 118,287 in total including Canadian production. Ford lost more than 250 million dollars on the project. The range was cut to the Ranger, Corsair and Villager for 1959 and to the Ranger and Villager for 1960, and Ford announced the end of Edsel on 19 November 1959. See also Mercury and Ford.