Genesis (Genesis – from Genesis – “origin”, “becoming”, “emergence”) – a premium car brand, which is a sub-brand of Hyundai Motor Company. It is represented by three models of G90, G80 and G70 sedans with sedan and coupe variants, and 2 crossovers GV80, GV90 are being prepared for release.
In the summer of 2015, Hyundai Motor unveiled the Vision G two-door four-seat coupe concept in the U.S. as a style prototype for a future family of premium segment cars. In November 2015, the company officially announced the creation of the Genesis sub-brand. The car models will receive an alphanumeric designation.

In December 2015, the first car of the brand was presented – the Genesis G90 executive sedan, which became the successor to the Hyundai Equus. Later, the car went on sale in the markets of South Korea, the United States, the Middle East and Russia. The car is available with three types of engines: a 3.8 liter V6 with a capacity of 315 hp, a 3.3 liter twin-turbo V6 with a capacity of 370 hp, and a 5-liter V8 with a capacity of 425 hp.

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